Work

Repositioned Central Europe's leading online grocer for international expansion — new brand narrative, tone of voice guidelines, and go-to-market messaging for the German and Austrian launches.

• Brand Strategy
• Copywriting
• Tone of Voice

Built the editorial foundations for a product-led content programme — audience frameworks, story angles, and a six-month editorial calendar targeting VP-level buyers across Europe and North America.

• Content Strategy
• Editorial
• B2B

Concepted and wrote a pan-Czech retail campaign aimed at 25–35 year-olds. Led copy across TV, OOH, digital, and in-branch — unified under a single headline that tested at 94th percentile for recall.

• Campaign
• Copywriting
• Integrated

Defined the global brand voice for the company behind Flashscore — translatable across 35 languages, clear enough for a 60-person marketing team to use without a brief.

• Brand Voice
• Global
• Guidelines

Worked with the team to sharpen their founder-led brand story as they scaled from maker-community favourite to serious B2B player. Messaging architecture, investor narrative, and website copy.

• Positioning
• B2B
• Narrative

Launch communications for Prague's largest food and culture market — name, tagline, opening campaign, and ongoing seasonal content. Built a loyal audience of 40k before the first event.

• Launch
• Campaign
• Brand Naming